Cutting-edge graphic design at the service of tourist operators and tourist resorts. Design of innovative or traditional graphic solutions, according to the features of your business. Graphic Design and Project Managing Brands and Logos Creation Photo Editing and Chromatic Adjustment Colour Print Samples Text writing after your indications Translation in the desired languages

COMMUNICATION

Communication is a tool of progress and every hotel resort must be determined to use it for its own ends. The communicative message, to be successful, should examine: The location of your business: seaside, mountain, city of art, lake… Type of tourist offer: business, relaxation/wellbeing, culture, entertainment… Type of structure: hotel, antique residence, camping, farmhouse… To describe better your business, the best way is a brochure. A brochure doesn't photograph only the services or the facilities, or the people: it has to catch sensations! In the era of multimedia communication we are inevitably submerged by a million of different information, that leaves us disoriented. For this reason, today is more and more important to catch the attention of your potential customers through a communication that can create an interest, with charming images, and artistic pictures. When designing a brochure, it is important not only to consider its facilities and services, but also the target type that you are addressing, and the peculiar features that make your structure unique and more special than others. Another extremely important feature, that unfortunately today is still underrated, is the surrounding area and the things it offers as far as history, culture, food and wine, and religion. A brochure sells to its customers a promise of service, the idea to spend a pleasant time and this is not an easy thing to do through printed communication, and even less through virtual communication. Only through experience and the harmonic use of the graphic elements, photos, colours and texts, we can catch the attention of the readers and communicate to them pleasant sensations, emotions.

It's been a few years since to printed communication Internet communication added, and the latter, unfortunately, very often it is used to substitute the first, instead of integrating it. Internet communication has the primary function to inform readers in a quick and practical way, through updated information. Printed communication has to make feel sensations and emotions through images, colours and graphics. Internet communication is today more and more necessary because it has important advantages as compared to printed communication, but many limitations at the same time. Internet communication is interactive, that is to say based on the active role of the user, for this reason web sites have to be designed specifically for the target you want to address, and their user-friendliness must be one of the main features a web designer must consider. To give value to on-line communication means to take advantage of the possibility to update in real time and to customize your information on your own, day and night. In any case, Internet communication cannot replace traditional communication. First of all, on-line communication in many cases is not the best way to reach your desired outcome, or for the type of customers you are addressing. Furthermore, not every potential customer can access the web or is familiar with it, because it often carries technical problems that limit its diffusion. Brochures have important advantages at the same time. First of all, a well-designed brochure is a precious object and is the more indicative means when representing the image of your resort or the message you want to give. It can be sent, so also becomes personalized. It can be sent via mail, or can be left to your customers that are in the structure or are just passing and asking for information. Surely, it is a distinguishable object that cab be kept and is visible, producing a word-of-mouth effect, very important on a communicative level. It is an object that gives an extra value to your resort and to its image.