VISIBILITY

Search Engine Indexing

Every web site, to be visible on the web, it must be recorded in the search engines, to get the chance to be spotted by the users interested in its content. The archives of the search engines are also called indexes, and the process that leads to the inclusion of the web site in them is called indexing. Indexing, therefore, is a notification to search engines of the existence of the web site, by entering the most used keywords to look for a structure with the same features as yours on the search engines. Indexing on its own is not a guarantee to be among the first results of the searches made by the users, but with a careful and customized positioning servicem you'll get very good results as far as visibility.

Search Engine Positioning

For web site positioning we mean a group of techniques that can lead a web site to reach very high positions on the search engine results. The aim of the search engines is to present a list that features at its top the sites which deal best than others with the terms entered by the user. To reach this result, every search engine developed particular algorithms that can state to what extent a web site in its archives matches with the word entered by the users. Best-matching web sites will benefit from a better positioning in the search engines, that is to say, they are featured at the top of the lists; furthermore some search engines tend to suggest you the web sites that are considered the most “important” or “authoritative”. A good positioning is the result of the optimization of the web site and of its correct indexing.

Activities for a good positioning are: A) Optimization of the site: titles on the pages, headings, text contents, texts of the links and file names it carries, creation of strategy maps. B) Activities to boost popularity (links)

Monitoring and maintaining your position

When you'll get the best positioning, this will be constantly monitored in order to be maintained. However, no positioning can be hold definitively, because the positioning criteria of the search engines often change due to the fact that these are decided by the company that own the search engines, and these are subjected to variation that depend and are known only by their owners. Should this happen, we will take actions to try to reach again the positioning you gained before.

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